Technology-driven transformation, designed and executed with clarity.
Christina Kelly partners with leadership teams to modernize operations, operationalize AI, and build the technology and data foundations required for sustainable growth.
She works at the intersection of technology, operations, and organizational change - bridging strategy and execution to deliver measurable outcomes.
Services
Christina helps organizations navigate complexity and transformation across three core domains.
Operational & AI Transformation
Designing operating models where technology and people work together to improve productivity, decision-making, and margins. Incorporating AI thoughtfully to produce efficiency - allowing humans to handle more complex tasks.
Digital Reach & Signal Optimization
Assessing the marketing technology, data, and workflows that support digital presence, visibility, and growth - ensuring leadership has accurate signals, scalable infrastructure, and analytics to support an increasingly complex landscape.
Data & Future Readiness
Building data architectures and governance models that support analytics, AI, and long-term enterprise value. Creating streamlined data flow across all elements of your business - ensuring accurate signals across marketing, sales, operations, and financials.
Approach
Christina applies a systematic approach to transformation, working in partnership with leadership through four clear phases—from initial alignment through execution.
Align
Engagements begin with a focused conversation to understand the organization’s objectives, constraints, and current challenges. This discussion clarifies whether there is alignment on scope, priorities, and expectations before any work begins.
Diagnose
Christina begins by assessing the current operational, technology, and data landscape to identify structural risks, constraints, and opportunities. She focuses on measurable insights rather than abstract frameworks.
Design
Working directly with senior leadership, she co-creates a tailored roadmap that aligns strategy with execution. This includes prioritization, sequencing, governance, and defining clear, measurable outcomes.
Execute
Christina supports execution through advisory oversight, fractional leadership, or direct involvement - working alongside internal teams and resourcing her network of external partners to ensure initiatives are delivered effectively and progress is measured.
About
Christina Kelly is a senior technology and transformation executive with more than 20 years of experience leading large-scale change across operations, enterprise technology, and organizational systems.
Throughout her career, she has been brought in to solve complex problems at moments of inflection - when organizations are growing, modernizing, restructuring, or struggling to translate strategy into execution.
She has led and overseen:
-
Enterprise technology transformations
-
Operating model redesigns
-
Large-scale system implementations
-
Vendor selection and governance
-
Cross-functional execution across IT, operations, finance, and business leadership
Her work spans both strategy and delivery - from diagnosing structural issues to designing roadmaps and leading execution through completion.
